Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef

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Follow the Leader: Adoption Behavior in Food Retailers’ Decision to Offer Fresh Irradiated Ground Beef

During the 14-month period from May 2002 to June 2003, approximately 10 percent of U.S. supermarkets began to offer fresh irradiated ground beef under the stores’ own labels. Using a survey of supermarket store managers from this time period, this paper investigates the factors that influenced new product offerings and adoptions. Results from the adoption model show that factors associated with...

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ژورنال

عنوان ژورنال: Agribusiness

سال: 2006

ISSN: 0742-4477,1520-6297

DOI: 10.1002/agr.20103